Newsletters
Long-form perspectives from Willse-McClain Advisory — on retail media, commerce execution, and the operator’s view of the modern P&L.
Issue 01 • June 2026
The Grey In Between
A Q1 2026 ledger of agentic commerce: what CES announced, NRF audited, and Shoptalk demanded — scored against eight industry promises and what actually shipped.
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Issue 02 • July 2026
The Wednesday After
Amazon, Walmart, and Target ran their marquee events in the same week — a $26.4B U.S. window. What actually changed under pressure, plus five questions your team should answer before Q3 planning kicks off.
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