News Letters

Newsletters

Long-form perspectives from Willse-McClain Advisory — on retail media, commerce execution, and the operator’s view of the modern P&L.

Issue 01 • June 2026

The Grey In Between

A Q1 2026 ledger of agentic commerce: what CES announced, NRF audited, and Shoptalk demanded — scored against eight industry promises and what actually shipped.

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